President Message

As we prepare for our Annual General Meeting (AGM), I reflect on this being my ninth month as JEWEL President. Time flies when you have programmes lined up back-to-back. We had an exciting 2016, and 2017 is keeping us on our toes.

Last year, JEWEL was honoured with two prestigious awards –

– 3rd November 2016, JEWEL won the Iskandar Malaysia Social Heroes Award (IMSHA), for the Public Safety category. This was in recognition of JEWEL’s work in mobilizing public awareness on the issue of Child Sexual Abuse in Johor. JEWEL also has an established track record of doing safety awareness programmes on in-trend topics for women and girls, the most popular being the “City Survival Skills” series.

– On 26th November 2016, we were honoured with the Anugerah Tokoh Wanita NGO by the Family Development Foundation (Yayasan Pembangunan Keluarga Darul Ta’zim). JEWEL was one of three women NGOs in the state to be selected to receive the award from the Menteri Besar of Johor.

With only 25 members, we were the smallest winning organisation in terms of numbers. The award was thus a testimony to the creativity and dedication of our members, and our ability to punch above our weight. I am indeed fortunate to be leading such a focussed, committed team.

Our focus in 2017 is Kempen TinDAK – a statewide campaign to create awareness on Child Sexual Abuse (CSA) through mobilizing all primary schools in Johor to disseminate safety information to nearly 328,000 pupils. We have enjoyed a productive engagement with the Johor State Education Department to see this programme through. We are indeed deeply privileged and honoured to have HRH The Permaisuri of Johor’s support and backing for Kempen TinDAK – the welfare of children being a cause close to her heart.

On an administrative note, as we raise our public profile through our programmes, upgrading our accounting and programme reporting systems in tandem becomes all the more important, to ensure accountability in the eyes of our donors and the public. Our accounts will continue to be annually audited by external auditors, while we work on gaining tax-exemption status under Subsection 44(6) of the Income Tax Act 1967 this year.

My advice to JEWEL members is – get on board! Our programmes are meaningful and touch lives. The success of our work is driven by teamwork, strategic planning and sincerity. May that formula continue. Let’s get going!!


Woo Sow Pheng
President of JEWEL
April 2017